Pantene, maker of hair products, focuses a current TV commercial in their “Be Strong and Shine” campaign on the way women express themselves by overusing the words “I’m sorry.” The ad shows a series of vignettes where women apologize and then shows the same situations with the women using different, more confident words.
To see the commercial and read what Washington Post blogger Bethonie Butler thinks about the message, http://www.washingtonpost.com/blogs/she-the-people/wp/2014/06/18/this-pantene-commercial-calls-women-out-for-saying-sorry-too-often/