“Leaders need to add vision and emotion to their repertoire to be more effective change agents.” That’s the conclusion of an article written by Dr. Bruce Arntzen, executive director of the supply chain management program at the Massachusetts Institute of Technology (MIT) Center for Transportation & Logistics and published in CSCMP’s Supply Chain Quarterly.
The article explains how MIT has “borrowed from Aristotle and built upon his concepts to invent the ‘VELD’ model, which stands for vision, emotion, logic, and details.” VELD is taught as an approach leaders can use to persuade people and drive change in an organization.
Dr. Arntzen’s point is that while people with strong analytical skills tend to use such means as math, science, logic and sophisticated models to make their case, not everyone in their organization thinks the way they do. The article also describes how the theory was tested and how a workshop has been developed at MIT to help quantitatively trained students make businesses cases that will appeal to everyone in their organization.