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For Netflix, competing for talent means offering unlimited parental leave

Netflix, the California-based streaming service, has announced that during the first year after employees become parents, by birth or adoption, they will be paid and receive benefits regardless of the time they take off to be parents. The new policy, called “on demand leave” is seen as a talent strategy.

According to Tawni Cranz, Netflix chief talent officer, “Netflix’s continued success hinges on us competing for and keeping the most talented individuals in their field. Experience shows people perform better at work when they’re not worrying about home.”

Google, Apple and Facebook previously have extended the time-off covered by their maternity and paternity leave policies. Google has said that since they began allowing mothers 18 weeks of maternity leave instead of 12 weeks, new mothers have been leaving the company at half the rate they did previously.

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