Ann Drake, CEO of DSC Logistics and founder of AWESOME, has announced a new identity for the company she has led since 1994. According to Ann, “Our evolved brand and website emphasize themes of continuous transformation, dynamic leadership and collaborative partnerships, reflecting our company’s strategy and vision.”
As explained in the official announcement, “The new logo embraces DSC tradition, utilizing forms from DSC history and transforming them into a timeless and progressive mark. The icon is an abstraction of ‘DSC’ and is an ambigram, representing DSC’s ability to deliver simple solutions for complex problems and speaking to adaptability, flexibility and problem solving. It conveys sequential steps, evolution, change, advancement and growth. When the icon is repeated as a pattern, it becomes a vast network, representing systems, connections, information and holistic thinking.”
The new brand will first appear in print and digital communications, with a phased transition of collateral and signage across our nationwide network over a period of 12 to 18 months. The new website is live now.