At the recent Global Economic Forum, a gathering of political, business and other leaders of society to shape global, regional and industry agendas, three major corporations signed on to a gender equality campaign known as “#HeForShe.” The corporations are Unilever, Tupperware Brands, and global professional services firm PwC.
#HeForShe describes the campaign as encouraging men to stand-up in addressing inequalities and discrimination faced by women and girls. A statement from Unilever says “We believe that both women and men are critical to achieving gender equality and promoting women’s empowerment.” #HeForShe is also connected to UN Women, the UN organization established to accelerate progress on meeting the needs of girls and women worldwide.